Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Net Worth Requirement $350,000 . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. NJ. Skip to main content Call now and speak to a franchise development leader. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Tropical Smoothie Prioritizes Franchisees to Inspire Growth But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." But its the freshness. Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography It is for information purposes only. We really call Tropical Smoothie Cafe a street corner business. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. Tropical Smoothie Franchise Cost & Profit for 2023 Explained - Vetted Biz Gosh, I would say the first things that come to mind for me are menu innovation and products. We have three tenets in how we serve our Franchise Owners. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. *$1,009,803 System Wide Average Net Revenues. Find contact details for 700 million professionals. . CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Passion is key in everything. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. As you know, the restaurant industry has taken a huge hit. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. in December 2018. Watson:"I wanted to further instill a franchisee-first mentality. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Chipotle chicken flatbread. Were any of the franchisees reluctant to follow the system or embrace a new direction? And theyve been able to do that, which is increased our average unit volume many, many times over the years. So theres a lot of involvement. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. 1117 Perimeter Center West, Suite W200 I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. TropicalSmoothie.com. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Tropical Smoothie Franchise Cost & Profit for 2023 Explained If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. 5 Questions with Tropical Smoothie CEO Charles Watson. charles watson tropical smoothie net worth Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. So since I like it, and since we love Camp Sunshine, we may see that this fall. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Call now and speak to a franchise development leader. It is for information purposes only. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. By Jonathan Maze on Apr. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. *. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Tell us a little about your background before joining Tropical Smoothie? Tropical Smoothie Cafe has deals in place . Mark serves on the board of the Institute of Certified Franchise Executives. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Occhiogrosso: How do you feel about franchise advisory councils? 1117 Perimeter Center West, Suite W200 And is there a smoothie that you wish to see added to the menu in the future? The offering is by prospectus only. New York State Disclaimer: This advertisement is not an offering. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Tropical Smoothie Cafe Puts Franchisees, Community First During Crisis The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Not the Charles Watson you were looking for? . You may opt-out by. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". So I actually see myself very much like our consumer who wants to make better choices, but you know what? The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. which of the following is not characteristic of groupthink SPEED Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Related Posts. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. My job is to serve them. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. 770-580-2333 Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. So that would be my thoughts. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Charles Watson CEO. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Tropical Smoothie Cafe chases big dreams, pandemic or not So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Drain-Net Technologies. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. In 2018, when I was named CEO, we had more than 720 locations open nationwide. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe's Profile, Revenue and Employees. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. The first thing is to be a business partner. And then number two, I would say a franchisee base that is second to none. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. Our consumers really like our food. In July 2018, I was named interim CEO, and then permanent in December 2018.". Theres an obvious answer for me here, and thats to put your heart into what you do. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . A veteran hospitality professional . We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. *$1,009,803 System Wide Average Net Revenues. See where were looking to grow to meet the incredible demand. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. 5 Questions with Tropical Smoothie CEO Charles Watson Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees.
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