CoverGirl just chose their first ever CoverBoy and his makeup game is Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Blog Home Uncategorized coverboy makeup name change. James Charles Dickinson is CoverGirl magazine first CoverBoy. Take our 'parent company' quiz! Willam wears Coverboy Glitter Jelly in Roller Rink. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Hmmm well that joke is ruined, but who cares! But will more men follow his lead? We are trying out Willam's new line of makeup Coverboy. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "When she asked me to collaborate, I thought, Absolutely.". Is Skin Cycling the Secret to Better Skin? "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Here are some of his different makeup creations that prove just how talented he is. "James Charles is no exception. Barbie ad stars a boy for the first time. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". So I retook my senior photos & brought my ring light with me so my highlight would be poppin. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. All rights reserved. log out. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure See more ideas about james charles, covergirl, makeup. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. 28,431 views Sep 27, 2019 Does Coverboy cover boy? The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. 2023 Cond Nast. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) The Christian Science Monitor has expired. The Mally. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. continue to use the site without a And so are five other '90s tattoo styles. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. James Charles is no exception. User Agreement and Privacy Policy and Cookie Statement and For an optimal experience visit our site on another browser. CoverGirl names makeup artist James Charles its first cover boy The transformation will take your breath away. Covergirl. Get non-boring fashion and beauty news directly in your feed. Follow Facebook.com/CosmoBeauty. Vote for your favorite beauty products now! "This type of nonsense has got to be called out. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. From everyday glam to eye looks that are packed with color, the social star can do it all. "Very durable. Im still confident as a boy and I will always be a boy. The monochromatic eye look is absolutely gorgeous. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." We can't let our kids get brainwashed like this," Benham said. 2023 BDG Media, Inc. All rights reserved. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. This article includes content provided by Instagram. A weekly update on music, movies, cultural trends, and education solutions. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Suck Less - Ready Go Ventures - Building the social media businesses It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. CoverGirl names social media star James Charles as its first ever CoverBOY Goldie is a golden base with green undertones and holographic glitter. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. CoverGirl has announced its first ever CoverBoy. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. CoverGirl Introduces Its First-Ever Cover Boy - Yahoo As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. subscription. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. new eczema treatment 2022 australia . "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Her hair was brighter than the red carpet. contact customer service "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. "James Charles is no exception. Were run by a church, but were not only for church members and were not about converting people. Their prices range from $10 to $18. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. - YouTube Given the teens talent with brush and pen, its an obvious pairing. We're in love with CoverBoy James Charles' stunningly spooky Ouija