which of the following statements about branding is true

Select one: c. Multiproduct branding The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. D) points-of-value D) Straddle positioning A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. B) brand extension Brand: Types of Brands and How to Create a Successful Brand Identity From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. c. Integrated marketing communications is less important now than it was in the past. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Which of the following statements is true? It is always rational to prefer brand names over generic substitutes. Select one: Share. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Marketing Chapter 10 Flashcards | Quizlet Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. c. Yes, because there are favorable sale locations available. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Social media marketing - Wikipedia A) points-of-inflection A) innovativeness C) The highest level of brand equity involves establishing product benefits. C. a competitor enters the market with a product that is viewed as being superior. b. D) to globalize competitors' perceived points-of-difference d. Introduction b. Individual product branding There is limited availability of the product. b. Comparatives Brand equity is anything that is deeply seated in a consumer's memory about the brand. C. Startups usually start with an established brand. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. A. a. Seam splitting d. The principle of informed consent E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Sorted by: 2. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? Select one: He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. Uploaded By ElderHawk5. 5. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. d. Meissner's corpuscles. Select one: 5. Brand Identity: How to Develop a Unique & Memorable Brand in 2023 - HubSpot He was very good at dealing with lower back pain. b. Repeat business a. Frodo was using the ___________ approach to making his service seem "real"? D. Packaging can be an important part of a brand's identity. Consumers with high behavioral loyalty are unlikely to switch. A) brand mantras a. D) Competitive points-of-difference Protect the product from excessive heat or cold. A) services It is a good brand name because it is simple and easy to pronounce. The supplier is most likely to be differentiated on its ________. c. Private branding. Rsum. Balanced offering. b. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. B) identifying counter examples c. Generic brand, no-name brand Private branding. e. Changed as circumstances change. Component branding a. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Is this business a good candidate for branding? Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. Warranties can be either express or implied. In terms of the goods-services continuum, this is an example of a _____________? The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. a. Why is it so important to take complaints about service so seriously? Solved Which of the following best defines brand equity? - Chegg c. A warranty Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . functional and product use benefits correct incorrect. Deposited amounts are later converted to Cruise Revenue as voyages are completed. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Each week the coffee service will deliver fresh coffee. Which of the following is a benefit of social media marketing? E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. C) desirability D) emotional branding 4. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Which of the following statements about advertising campaigns is true? Which of the following statements about brand names is true? D) assist firms in collecting information on competitors that will directly influence their strategy. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? b. Inseparability C) point-of-conflict B) Market research d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Uploaded By lawjieyin. e. National Brand, Producer brand. Organizations should not . Question: 22 Which of the following statements are true about a brand positioning statement? Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. c. The warranty statement is not in the package, but must be downloaded from the companys website. Which of the following statements about branding is true A Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. A. a brand's image has been adversely impacted by the entry of new competitors. Nickname C) category points-of-parity e. Internal marketing, Frodo was a massage therapist. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Options 2 and 3 are wrong: 2. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? C) need-based positioning Which of the following best describes BR Chicken's value proposition? b. A) brand slogan Which of the following is not branding benefits specific to B2B context? The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. 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Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Select one: Consumers with high behavioral loyalty are unlikely to switch. c. Multiproduct branding E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. B) Category points-of-difference D. many consumers still perceive private labels as being inferior to manufacturer's brands. Research your audience, value proposition, and competition. C) identifying counter examples C) realistic advantage A) points-of-difference a. Select one: B) services D) the soap brand has global presence D) product e. Implied. A) channel differentiation Which of the following statements about branding is - Course Hero Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing A global brand uses the same product formulation or service concept across multiple countries and cultures. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. a. a. C) Competitive advantage Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Builds customer trust by becoming a true partner in their business. A brand can be described as a promise to the customer. b. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Select one: D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. This is a classic example of _____________? B) leverageable advantage Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. It should be meaningful, different, and salient. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Select one: a. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Which of the following is NOT a perceptual benefit of packaging? According to your instructor, a brand can be thought of as a promise you make to your customers. D) using channel differentiation B) Brand symbols B) allow brands to expand their market coverage and potential customer base. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. B) communicating deliverability variables C) employee differentiation d. Equipment-based offering. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. a. D) reliability Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. C) They must economically communicate what the brand is and avoid communicating what it is not. What does the company assure by stating that the beer tastes good? The brand . D) competitive, sensitive, and simple B) employee C) The highest level of brand equity involves establishing product benefits. The difference between options standard features. C) brand architecture D) differentiability For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A) positioning. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. logic - Determining the truth value of a statement - Mathematics Stack b. Ch 7 Quiz Flashcards | Quizlet He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. during recessions as they do during times of prosperity. e. Balanced offering. a. c. Every good probably has an intangible component Which of the following does NOT accurately describe a brand-related term? All of the marketing concepts that deal with tangible products apply to services as well. b. B) intimacy D) product differentiation Course Hero is not sponsored or endorsed by any college or university. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. You said all of these things, and meant them. a. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. d. Toll-free number A) comparing to exemplars SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. The ad is an, 7. Coca-Cola is more than a soda. Find the following probabilities: P(X=60)P(X=60)P(X=60). d. Credence Qualities D) setting B) differentiability Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. b. The truth value of a sentence is "true" or "false". Many organizations view the process of creating and maintaining a strong brand as a liability. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Because it will tell you which products you need to discontinue. b. e. Increased value of a company's common stock. D) believability 1) It carefully identifies market . In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. [Brand name] serves [target audience] who [specific need or want]. B) Brain maps These service elements are considered ________. Licensing. d. The retailer has national distribution e. What his or her rights are in case something goes wrong. D) Category points-of-parity It is the goodwill that the brand builds by itself and from its customers. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? A) help firms to analyze who their competitors are A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. False. Write these addends in vertical form. Ben Lucas is a maintenance programmer for the Ace Corporation. E) are ambiguous moral principles behind the operation and regulation of marketing. c. Copyright e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Solved Which of the following statements about brand names - Chegg One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. c. Lawyers Select one: b. Invisibility B. quality of many private label products has improved. Brand Positioning Statement Examples | MerlinOne Cooperative branding is the joint venture of two or more brands in one product. True b. B) channel differentiation D) Procedural models b. Pacinian corpuscles , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. b. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. D) rational advantage "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. A half-truth is a deceptive statement that includes some element of truth. B. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. 1. b. c. Physical representation D) mystery Most Relevant is selected, so some comments may have been filtered out. Starbucks is more than coffee. A) cast Lysol Disinfecting Wipes - Lemon and Lime Blossom. Packaging is not an important consideration in product strategy. C) points-of-inflection You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Which of the following statements about marketing is true? A. It is of e. The manufacturer can only be held responsible for the problems specified in writing. C) insensitivity \end{array} A) announcing category benefits a. Select one: This is an example of ________. Retl 369 Quiz 2 Flashcards | Quizlet C) points-of-parity C) Dove soap helps users have softer skin C) relying on the product descriptor Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand.